Foodpanda: The Online food ordering and delivery service Organisation Foodpanda has signed up Shah Rukh Khan as its brand ambassador now.The brand would be engaging with the Bollywood actor Shah Rukh Khan for a campaign across online and offline mediums including, television, print, radio and outdoor.
The brand association will be commenced by a brand new TVC to be launched later this week on all platforms, Foodpanda said in a statement.The company, however, did not provide any details of the deal.
"We feel that this brand association between Foodpanda and Shah Rukh Khan will provide further impetus to our determination to change the way India eats," The company's CEO Saurabh Kochhar said.
The company will continue to keep a strong focus on strengthening food ordering and delivery experience, he added.Foodpanda currently has menus from over 12,000 restaurants across more than 100 cities in India, available on its app and website.
The Foodpanda largely competes with Zomato which last raised USD 60 million and Bengaluru-based Swiggy in the India market.